Our Mission

Our goal is to cultivate wider awareness, deeper understanding, and love of the Penokee Hills and Bad River watershed of northern Wisconsin.  We hope to inspire and empower people to work to preserve this delicate, valuable ecosystem for future sustainable social and economic uses by communities and tribes who depend on the area for sustenance and livelihood.

We hope to raise awareness of the beauty and fragility of the Penokee Hills in northern Wisconsin in hopes that the more people who love it the greater the chance that we can pass it along intact to future generations.

This is a beautiful, largely pristine and wild region we hope you'll fall in love with, as we have.


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